Plan, Build, Promote A Biz Blog for Better Marketing CD

A blog is an incredibly powerful marketing tool that you can use to reach new prospects, extend your brand, and rank highly with search engines. Blogging can also help you establish yourself as an expert and differentiate yourself from your competition. As a communication tool it puts you in touch with your clients and makes you more accessible to the press. The purpose of this seminar is to demystify blogs. You'll learn how a blog works and how it can fit into your overall marketing picture. We'll also discuss what not to do when establishing your blog, and what turns readers off. In addition, time will be spent on how to promote your blog, how to drive additional traffic to your blog, and how to convert these visitors into clients. No matter your level of comfort on the Internet, at the end of this seminar you'll be able to establish your own blog!