(Part 1) Maximize Your Business Visibility (Part 2) How to Be #1 in Sales & Marketing CD

Part 1: Maximize Your Business Visibility
Nancy Black
The first half of this dual session serves to educate professional organizers about various means of visibility -
newspapers, magazines, television and radio, newsletters, and public speaking. Discuss how to get your name out there with pro bono charitable work, donations to auctions and fundraisers, as well as how to use the Yellow Pages or your web site to let people know where you are.

Part II: How to Be #1 In Sales & Marketing
Michelle Quintana
Are you thinking to yourself, "Wait a minute. I'm a Professional Organizer, not a sales and marketing person." Well, think againi Almost everything in life requires effective negotiating skills and closure. Michelle will discuss the basic principles of selling yourself to a new client and overcoming objections and concerns in order to get the client to want to book the appointment now. Come learn powerful marketing practices that will keep your business booming.
Nancy Black founded Organization Plus in 1983. Active in many business organizations, she has served on the
NAPO Board as secretary and vice president of membership. Nancy has been on TV and was featured in the July 1996 Entrepreneur and in Family Circle magazine. Married with three children and eight grandchildren,
Nancy enjoys family gatherings, travel, theater, walking, and going to the beach.
Prior to establishing The Simple Organizer, Michelle Quintana spent 15 years in the field of medical/technical
publishing sales at McGraw Hill and Sybex. She was promoted in both positions to West Coast regional sales
manager, consistently achieving sales within the top 1% nationally. She was born in Havana, Cuba, and
received her master's degree in Clinical Psychology. She won her first sales award at age ten for raising $1,000
in her school's Humane Society fundraiser.