Differentiate or Die A Program on Strategic Marketing DVD

Today's transitional marketplace presents the perfect opportunity to adopt an innovative, daring plan. It offers the chance to take a firm stand to differentiate from the competition. This program has been developed specifically to offer viable options in order to initiate effective differentiation strategies. Geist will discuss the techniques to enhance participants capabilities and increase their profitability through differentiation. He will enumerate the reasons it is impossible to differentiate services alone and outline the means to adopt a value-added approach. The program assists participants in discovering their unique point of difference and the ways they can capitalize on it. By understanding the integral role differentiation plays in the life of each business, participants realize the necessity of standing out in a marketplace blinded by overexposure. Says Geist: Eve dared, and the world has never forgotten. For more than 15 years Sam Geist has distinguished himself as a professional speaker, consultant, and facilitator to a diverse group of organizations across the globe. He is internationally recognized as an authority in the areas of business management and strategy, leadership, and the changing marketplace. He is an entrepreneur, marketing specialist, and author of the best-selling business books, Why Should Someone Do Business With You . . . Rather Than Someone Else? and Would You Work for You?