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Paula Margulies is a communications expert and the owner of Paula Margulies Communications, a boutique public relations agency specializing in helping talented authors get premium exposure for their publications. She works with publishers, agents, distributors, bookstores, and media outlets to ensure that authors and their books get maximum attention and coverage from their target audience. She consults with authors to set up book tours, garner interest and exposure with targeted media, including newspapers, magazines, television and radio, and build a successful brand strategy for themselves and their books. She has specialized for more than 15 years in communications, marketing, and public relations for all types of products and services. A graduate of the University of California, Santa Barbara, where she earned her master's degree in language arts and literature, she also holds degrees in marketing communications and education. She has served as the marketing and publicity director for both large companies and small businesses and is an instructor in business communications and public relations at community colleges throughout Southern California. She is also the author of numerous award-winning short stories and essays, so she understands the business of writing firsthand. Her debut novel, Coyote Heart, is currently represented by New York literary agent, Robert E. Tabian. She will present, "Book Publicity on a Budget - Seven Simple Steps for the Frugal Writer."

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